Yesterday I talked about interacting with people’s maps of reality. That knowledge is the linchpin to effective persuasion of any kind. However, in the quest to change the world, knowing how to influence people’s internal maps of that world is particularly critical. Why? Because our current maps have gotten us to the exact place...
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If you want to change the world, reach the masses, or create a lasting dynasty, it’s useful to know the process by which each of us creates reality.
You see, reality is not so simple as we once imagined. It’s not like a block of cheese that exists the same for everyone. Rather, each...
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Yesterday I posted about the trance-formational power of media. In the post I portrayed each of us as individual neurons with direct input-output feeds into the global nervous system. I asked these questions:
Which signals are you letting in?
Which are you putting out?
How are you trance-forming the world?
A friend responded to the post on Facebook...
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Start with this premise: Everything is hypnotic; from the voice inside your head to the advertisement on your television, to the scent of your lover, to the words on this blog. Everyone, including yourself is selling you an idea, a belief set, a reality.
But realities were not so plentiful throughout human history. Prior to...
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Yesterday I wrote the first in a short series on customization. Today the story continues with an added dimension – the platform.
It’s standard (and valuable) business advice that you should pick the one thing you do best and do it. The key nowadays is to pick that thing, do it, and then figure out...
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Chris Brogan posted a piece today about the importance of customization.
Since this is such a critical and intricate aspect of our not-too-distant futures I decided to expand on the topic here during the next several days.
Beyond Customer Care
First of all, it is a simple and reasonable truth that a more customized...
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