Be like God. Serve.

I love the questions, Devon. I tell people on a regular basis, I am not an answer man, I am a point of consideration man. I hope to never be so calcified to think a static answer would ever be useful in a world that is changing so fast... and I love reading stuff like this to remind me. :)

You had me at Monty Python :-)

When you posted a bit of this in Chris Brogan's comments section yesterday, here was my thought: That guy must have been an amazing server.

More importantly, spreading this kind of sentiment is helpful because it's such a strong reminder of why we do what we do. I'm making money, which is great. But I'm also helping people- as most of my business is in the travel and tourism industry, I help them make good decisions about our most important resource: time.

Man, this post was a great way to start my day. Thanks again, Devon.

I loved serving. Really, I loved love. I remember my mom saying that to me when I was a kid. "Your problem is that you're in love with love." I thought about it for a few minutes before I realized that she was right -except for the problem part. I was so into the feeling of being in love I decided to make it my job. I spent my entire high school career figuring out how to get each person unconditionally loved - at least when they were with me.

One of the first things I figured out was that dudes were not into me 'loving them' in the same way as my girlfriend. That said, they just needed it presented in a different way. That was a the first broad sweeping distinction I made, but there were lots that followed. Everyone had specific ways to know if they were being cared for. My job was to track and intuit what those ways were and then deliver them seamlessly, invisibly.

In college, waiting tables was like my masters program. I had about 8 minutes spread out over an hour and a half to deliver the best frequency I could to each of my tables. The more obnoxious the customer, the more exciting the quarry. I had to be very aware in time of their responses. And I had to add louder gestures to my normal repertoire; I sang, I danced, I made salt disappear from one hand and reappear in the other. I even table danced once now that I think of it.

The entire experience was a real treat.

Later I went on to train wait staff until ultimately I left the waiting arts to serve people in different ways. But there's something really cool about that very intimate, fast-paced version of service. And there's always something cool about influencing people to feel that they've spent that most precious resource - time - in a valuable, even magical, way.

Have a great day Ben. And thank you.